Since the dawning of social media, such as Facebook and the like thereof, companies have been employing the use of each one in order to stay where the masses are. Going from print and tv to a brand new digital age of advertising and public relations. When deciding which social medium platform, or ratio of social media, to use, it is important to note the … Continue reading Using Social Media for PR Purposes
The number of benefits that conducting research can potentially give to businesses is nearly immeasurable, although to management it can be completely measurable by financial gains. Imagine, a company that is working on its next “big, profitable idea.” Now imagine, that that same company is currently developing a device that was actually designed a decade ago and then flopped on the market once it was … Continue reading Why Research is Important for Public Relations Strategies and Tactics
Public Relations, often abbreviated simply to PR, is the part of businesses that aid in communication both outwards and inwards. The PR department is the one who deals with news sources, social media, and then also every level within the business. Having one department to distribute communique helps keep brands and company statements organized and comprehensive. With this, all peoples within a business will know … Continue reading What Public Relations is and Why Businesses Need It
When starting a new small business, there are a few questions that have to be answered first. And while there is a multitude of steps needed to start a business, there are simple questions you can ask yourself to help you get started more easily. Five questions to ask yourself to start a business: What is the market missing? If you don’t have an idea … Continue reading Starting A Small Business with 5 Easy Questions
In starting or growing a business, there are a number of easy online ways to find out what consumers want and are looking for as well as ways to reach them as an audience. SEO writing, or Search Engine Optimization writing, has become the go-to in trying to attain viewers/ customers through search platforms like Google. Outside of gaining a following, SEO can also be … Continue reading How to Create For Your Target Audience
Working as a freelance writer is both easy and tricky at the same time – here are a few pointers to working at home remotely and how to create an online freelancing profile on Upwork. UPDATE: Upwork has since gotten rid of a portion of the “connect” point system that is explained below. The website has moved towards users purchasing “connects” and then jobs are … Continue reading [Updated] Tips and Tricks to Working as a Freelancer on Upwork
It’s hard not to buy coffee every time I leave the house, especially when I’m on school campus and no where near my own coffee maker. Luckily, there are a few ways to save money when it comes to buying a single cup of coffee. When I started wanting to buy coffee on campus every day, I told myself there is no way I can … Continue reading How to Save Money on Cups of Coffee
NPR’s episode titled ‘How Facebook Takes On Fake News and Hate Speech’ from last October goes over Facebook’s policies and how the platform deals with problems, such as relying on users reporting issues themselves. Within the podcast, guest, Monika Bickert, the head of product policy and counterterrorism on Facebook, talks about the amount of difficultly is it to oversee all of the posts on Facebook. … Continue reading NPR’s Look into Facebook’s Oversight
Advertising on social media today is both highly targeted and not at all targeted to the correct audiences. While we have all seen the strange T-shirts with our birthday month and a random item we like, these are leaning on the creepy and unnecessary side of over-marketing. And I am not at all sure how and why this is a thing. In an NPR podcast … Continue reading Why Facebook Ads is Not for Small Businesses
A ‘Social Media Audit’ is a multi-leveled way to improve one’s social media presence. For my project, I chose illustrator Daisy Drew, went through her website, Instagram, Facebook, Twitter, what have you, and came up with an example strategy, plan, and posts. The first step to the audit was finding all of where the small business is online, and then a comparing them to a … Continue reading How to do a ‘Social Media Audit’ on a Growing Business
Artem Alexandra 