Tag: social media

Communications, Public Relations

Creating a Public Relations Campaign Planbook From Scratch

Across one semester, me and my fellow Ad/PR students moved through a process called “RACE” (Research, Action, Communication, Evaluation) to create a campaign planbook for one of our school’s departments. The acronym “RACE” is something we have learned to be at the very core of advertising and public relations methods of improving businesses’ brand, image, outreach, crisis control, and overall problem-solving. This was the task … Continue reading Creating a Public Relations Campaign Planbook From Scratch

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Communications, Public Relations

Using Social Media for PR Purposes

Since the dawning of social media, such as Facebook and the like thereof, companies have been employing the use of each one in order to stay where the masses are. Going from print and tv to a brand new digital age of advertising and public relations. When deciding which social medium platform, or ratio of social media, to use, it is important to note the … Continue reading Using Social Media for PR Purposes

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Public Relations

How to do a ‘Social Media Audit’ on a Growing Business

A ‘Social Media Audit’ is a multi-leveled way to improve one’s social media presence. For my project, I chose illustrator Daisy Drew, went through her website, Instagram, Facebook, Twitter, what have you, and came up with an example strategy, plan, and posts. The first step to the audit was finding all of where the small business is online, and then a comparing them to a … Continue reading How to do a ‘Social Media Audit’ on a Growing Business

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Communications, Ethics, Philosophy, Review Article

The International Problem of Addiction: How Technology and Drugs are One in the Same.

In an interview on France 24, the Director of the French National Centre of Scientific Research, Jocelyne Caboche, speaks about how addiction today is no longer seen as a moral wrongdoing but more as the straightforward disease that it is. In the interview titled ‘Whether it’s drugs or social media, addiction changes chemicals in our brains,’ Caboche explains to interviewer Eve Irvine that addictions come … Continue reading The International Problem of Addiction: How Technology and Drugs are One in the Same.

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