Tag: marketing

Communications, Public Relations

Creating a Public Relations Campaign Planbook From Scratch

Across one semester, me and my fellow Ad/PR students moved through a process called “RACE” (Research, Action, Communication, Evaluation) to create a campaign planbook for one of our school’s departments. The acronym “RACE” is something we have learned to be at the very core of advertising and public relations methods of improving businesses’ brand, image, outreach, crisis control, and overall problem-solving. This was the task … Continue reading Creating a Public Relations Campaign Planbook From Scratch

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Ethics, Philosophy, Public Relations

Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?

The company LuLaRoe has recently taken the stage as being an incredibly unethical and selfish enterprise, and this is because it has become largely known as a pyramid scheme. What can be taken from this situation is to look at the advertisement and public relations strategies and tactics that made LuLaRoe so popular in the first place, and then to see if those methods can … Continue reading Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?

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Communications, Ethics, Public Relations

Why User Data Is Worth More Than Anything 

The recent legal trials, involving a certain looky-loo, have done nothing but show us that our data is as valuable as money itself. And businesses will pay top dollar for these uniquely human precious stones.  Analytical tools for online research, such as Google Analytics, have become the right-hand man of modern companies. Google Analytics offers user information that ranges from how many are online in … Continue reading Why User Data Is Worth More Than Anything 

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Communications, Public Relations

Using Social Media for PR Purposes

Since the dawning of social media, such as Facebook and the like thereof, companies have been employing the use of each one in order to stay where the masses are. Going from print and tv to a brand new digital age of advertising and public relations. When deciding which social medium platform, or ratio of social media, to use, it is important to note the … Continue reading Using Social Media for PR Purposes

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Communications, Ethics, Public Relations, Review Article

What Public Relations is and Why Businesses Need It

Public Relations, often abbreviated simply to PR, is the part of businesses that aid in communication both outwards and inwards. The PR department is the one who deals with news sources, social media, and then also every level within the business.  Having one department to distribute communique helps keep brands and company statements organized and comprehensive. With this, all peoples within a business will know … Continue reading What Public Relations is and Why Businesses Need It

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Communications, Public Relations

How to Create For Your Target Audience

In starting or growing a business, there are a number of easy online ways to find out what consumers want and are looking for as well as ways to reach them as an audience. SEO writing, or Search Engine Optimization writing, has become the go-to in trying to attain viewers/ customers through search platforms like Google. Outside of gaining a following, SEO can also be … Continue reading How to Create For Your Target Audience

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Communications, Ethics, Public Relations

Why Facebook Ads is Not for Small Businesses

Advertising on social media today is both highly targeted and not at all targeted to the correct audiences. While we have all seen the strange T-shirts with our birthday month and a random item we like, these are leaning on the creepy and unnecessary side of over-marketing. And I am not at all sure how and why this is a thing. In an NPR podcast … Continue reading Why Facebook Ads is Not for Small Businesses

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Public Relations

How to do a ‘Social Media Audit’ on a Growing Business

A ‘Social Media Audit’ is a multi-leveled way to improve one’s social media presence. For my project, I chose illustrator Daisy Drew, went through her website, Instagram, Facebook, Twitter, what have you, and came up with an example strategy, plan, and posts. The first step to the audit was finding all of where the small business is online, and then a comparing them to a … Continue reading How to do a ‘Social Media Audit’ on a Growing Business

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