It seems like everyone today wants to be a content creator. With this, there are also bombardments of ads capitalizing on this fact. But at the same time, it seems like a lot of content creators are experiencing burnout and are not enjoying their art anymore. Creativity: Where does art come from? “Toward a psychology of the artist” by Nietzsche, p. 518 in The Portable … Continue reading Authenticity v. Inauthenticity and Creator Burnout
The Hero’s Journey by Joseph Campbell can be, and has been, applied to a great number of stories written throughout time. Today I am sharing my own Hero’s Journey through both college and university, from high school to being a graduate. Please check out the original source for this version of The Hero’s Journey by Thearetical.com, which details the meaning behind each step. Ironically, in … Continue reading My “Hero’s Journey” through College and University
The year 2020 will be one of the most memorable years of the 21st century. It was just over two months after COVID-19 came to the US when the entire world saw a US cop kill a black citizen, George Floyd, in cold blood. Unable to fathom the sight of this, the world changed. People started to protest peacefully, and across the country and even … Continue reading Hank Azaria and The Creators Behind “The Simpsons” are Taking a Stand Against the Use of Blackface in Entertainment
Image from The Actors Fund and Thomas Safran & AssociatesBreak Ground on The Hollywood Arts Collective Press Release Background The Actors Fund was established in 1882, 140 years ago next year, to serve all individuals in the entertainment community – including those in television, film, radio, as well as those in music, dance, and all forms of performing arts.1 The campaigns that Actors Fund organizes … Continue reading The Actors Fund “The Hollywood Arts Collective” Campaign: A Community Relations Formal Case Study
Biotechnology today has become an incredibly advanced and expansive system of using both biological beings, such as plants or animals, as well as technologies that are constantly evolving the process. The question to put forward now is: how far should biotechnology go to benefit and extend the human lifespan? In looking through all of the extensive research on the subject, the question can not be … Continue reading Using Biotechnology to Extend The Human Lifespan
Across one semester, me and my fellow Ad/PR students moved through a process called “RACE” (Research, Action, Communication, Evaluation) to create a campaign planbook for one of our school’s departments. The acronym “RACE” is something we have learned to be at the very core of advertising and public relations methods of improving businesses’ brand, image, outreach, crisis control, and overall problem-solving. This was the task … Continue reading Creating a Public Relations Campaign Planbook From Scratch
In the world of checks and balances regarding corporate social responsibility, it is becoming increasingly more necessary to keep ethical standards in check. There are many points of access within companies for unethical behavior to ensue and therefore many areas where an ethical audit could be taking place. This subject alone is large enough for entire schools of thought to be devoted to it, but … Continue reading Evaluating Company Policies for Socially Ethical Standards
It has been nearly a year since the company Salt has taken the press’s attention for its $140 purse straps, which some styles have gone up to $160 in the time being. Meaning it is time to take a peek at where the fair-trade company stands today while still only selling one product. Salt’s sole product in “the shoppe” is attachable hand-woven cross-body handbag straps, … Continue reading What Are Salt Straps? And Why Do They Cost So Much
The company LuLaRoe has recently taken the stage as being an incredibly unethical and selfish enterprise, and this is because it has become largely known as a pyramid scheme. What can be taken from this situation is to look at the advertisement and public relations strategies and tactics that made LuLaRoe so popular in the first place, and then to see if those methods can … Continue reading Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?
The recent legal trials, involving a certain looky-loo, have done nothing but show us that our data is as valuable as money itself. And businesses will pay top dollar for these uniquely human precious stones. Analytical tools for online research, such as Google Analytics, have become the right-hand man of modern companies. Google Analytics offers user information that ranges from how many are online in … Continue reading Why User Data Is Worth More Than Anything
Artem Alexandra 