Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?

The company LuLaRoe has recently taken the stage as being an incredibly unethical and selfish enterprise, and this is because it has become largely known as a pyramid scheme. What can be taken from this situation is to look at the advertisement and public relations strategies and tactics that made LuLaRoe so popular in the first place, and then to see if those methods can … Continue reading Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?

Why User Data Is Worth More Than Anything 

The recent legal trials, involving a certain looky-loo, have done nothing but show us that our data is as valuable as money itself. And businesses will pay top dollar for these uniquely human precious stones.  Analytical tools for online research, such as Google Analytics, have become the right-hand man of modern companies. Google Analytics offers user information that ranges from how many are online in … Continue reading Why User Data Is Worth More Than Anything 

Why Research is Important for Public Relations Strategies and Tactics

The number of benefits that conducting research can potentially give to businesses is nearly immeasurable, although to management it can be completely measurable by financial gains. Imagine, a company that is working on its next “big, profitable idea.” Now imagine, that that same company is currently developing a device that was actually designed a decade ago and then flopped on the market once it was … Continue reading Why Research is Important for Public Relations Strategies and Tactics

What Public Relations is and Why Businesses Need It

Public Relations, often abbreviated simply to PR, is the part of businesses that aid in communication both outwards and inwards. The PR department is the one who deals with news sources, social media, and then also every level within the business.  Having one department to distribute communique helps keep brands and company statements organized and comprehensive. With this, all peoples within a business will know … Continue reading What Public Relations is and Why Businesses Need It

Balancing the Mind: Tieing Artfulness to Meditation

With constant stressors in our lives, like work or school, it is important to both to relax and to stretch out the other side of the brain. For me, and a number of other students either this week or soon, it’s time for studying and exams. To keep my cool in this stressful time, I try to include any relaxing activities as I do study … Continue reading Balancing the Mind: Tieing Artfulness to Meditation

Conflicts with Technology in Interpersonal Relationships

Conflicts within relationships are healthy because of how they aid in getting to know both ourselves and the other person and technology has become just one of the many points of conflict in interpersonal relationships that people have to work through. Without conflicts, there are no thresholds to break. There would be no movies to watch or stories to be heard if conflicts never arose, … Continue reading Conflicts with Technology in Interpersonal Relationships

NPR’s Look into Facebook’s Oversight

NPR’s episode titled ‘How Facebook Takes On Fake News and Hate Speech’ from last October goes over Facebook’s policies and how the platform deals with problems, such as relying on users reporting issues themselves. Within the podcast, guest, Monika Bickert, the head of product policy and counterterrorism on Facebook, talks about the amount of difficultly is it to oversee all of the posts on Facebook. … Continue reading NPR’s Look into Facebook’s Oversight

Why Facebook Ads is Not for Small Businesses

Advertising on social media today is both highly targeted and not at all targeted to the correct audiences. While we have all seen the strange T-shirts with our birthday month and a random item we like, these are leaning on the creepy and unnecessary side of over-marketing. And I am not at all sure how and why this is a thing. In an NPR podcast … Continue reading Why Facebook Ads is Not for Small Businesses

The International Problem of Addiction: How Technology and Drugs are One in the Same.

In an interview on France 24, the Director of the French National Centre of Scientific Research, Jocelyne Caboche, speaks about how addiction today is no longer seen as a moral wrongdoing but more as the straightforward disease that it is. In the interview titled ‘Whether it’s drugs or social media, addiction changes chemicals in our brains,’ Caboche explains to interviewer Eve Irvine that addictions come … Continue reading The International Problem of Addiction: How Technology and Drugs are One in the Same.

The Man Behind The Microphone And Why He Chose GVSU

Grand Valley State University student, Stephen Szymanski, is one of a few hosts of the WCKA “Whale Radio” show and has been for about a year now. What most people do not know is that Stephen chose to go to GVSU because of its work for the Make-A-Wish foundation and the radio show slot is just a bonus. It is unfortunate that when people become … Continue reading The Man Behind The Microphone And Why He Chose GVSU