Across one semester, me and my fellow Ad/PR students moved through a process called “RACE” (Research, Action, Communication, Evaluation) to create a campaign planbook for one of our school’s departments. The acronym “RACE” is something we have learned to be at the very core of advertising and public relations methods of improving businesses’ brand, image, outreach, crisis control, and overall problem-solving. This was the task … Continue reading Creating a Public Relations Campaign Planbook From Scratch