Tag: Public Relations

Communications, Public Relations

Creating a Public Relations Campaign Planbook From Scratch

Across one semester, me and my fellow Ad/PR students moved through a process called “RACE” (Research, Action, Communication, Evaluation) to create a campaign planbook for one of our school’s departments. The acronym “RACE” is something we have learned to be at the very core of advertising and public relations methods of improving businesses’ brand, image, outreach, crisis control, and overall problem-solving. This was the task … Continue reading Creating a Public Relations Campaign Planbook From Scratch

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Ethics, Philosophy, Public Relations

Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?

The company LuLaRoe has recently taken the stage as being an incredibly unethical and selfish enterprise, and this is because it has become largely known as a pyramid scheme. What can be taken from this situation is to look at the advertisement and public relations strategies and tactics that made LuLaRoe so popular in the first place, and then to see if those methods can … Continue reading Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?

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Communications, Ethics, Public Relations

Why User Data Is Worth More Than Anything 

The recent legal trials, involving a certain looky-loo, have done nothing but show us that our data is as valuable as money itself. And businesses will pay top dollar for these uniquely human precious stones.  Analytical tools for online research, such as Google Analytics, have become the right-hand man of modern companies. Google Analytics offers user information that ranges from how many are online in … Continue reading Why User Data Is Worth More Than Anything 

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Communications, Public Relations

Using Social Media for PR Purposes

Since the dawning of social media, such as Facebook and the like thereof, companies have been employing the use of each one in order to stay where the masses are. Going from print and tv to a brand new digital age of advertising and public relations. When deciding which social medium platform, or ratio of social media, to use, it is important to note the … Continue reading Using Social Media for PR Purposes

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Communications, Ethics, Public Relations

Why Research is Important for Public Relations Strategies and Tactics

The number of benefits that conducting research can potentially give to businesses is nearly immeasurable, although to management it can be completely measurable by financial gains. Imagine, a company that is working on its next “big, profitable idea.” Now imagine, that that same company is currently developing a device that was actually designed a decade ago and then flopped on the market once it was … Continue reading Why Research is Important for Public Relations Strategies and Tactics

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Communications, Ethics, Public Relations, Review Article

What Public Relations is and Why Businesses Need It

Public Relations, often abbreviated simply to PR, is the part of businesses that aid in communication both outwards and inwards. The PR department is the one who deals with news sources, social media, and then also every level within the business.  Having one department to distribute communique helps keep brands and company statements organized and comprehensive. With this, all peoples within a business will know … Continue reading What Public Relations is and Why Businesses Need It

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