Using Social Media for PR Purposes

Since the dawning of social media, such as Facebook and the like thereof, companies have been employing the use of each one in order to stay where the masses are. Going from print and tv to a brand new digital age of advertising and public relations. When deciding which social medium platform, or ratio of social media, to use, it is important to note the … Continue reading Using Social Media for PR Purposes

Why Facebook Ads is Not for Small Businesses

Advertising on social media today is both highly targeted and not at all targeted to the correct audiences. While we have all seen the strange T-shirts with our birthday month and a random item we like, these are leaning on the creepy and unnecessary side of over-marketing. And I am not at all sure how and why this is a thing. In an NPR podcast … Continue reading Why Facebook Ads is Not for Small Businesses