Communications, Public Relations

Creating a Public Relations Campaign Planbook From Scratch

Across one semester, me and my fellow Ad/PR students moved through a process called “RACE” (Research, Action, Communication, Evaluation) to create a campaign planbook for one of our school’s departments. The acronym “RACE” is something we have learned to be at the very core of advertising and public relations methods of improving businesses’ brand, image, outreach, crisis control, and overall problem-solving. This was the task … Continue reading Creating a Public Relations Campaign Planbook From Scratch

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Communications, Ethics, Philosophy, Review Article

Reviewing Mike Martin’s ‘Meaningful Work’ on Professional Motives

To preface his own thoughts, writer Mike W. Martin, in chapter two of his book Meaningful Work: Rethinking Professional Ethics (2000), reviewed two separate individuals whose ideas on professional integrity and motives contrast greatly. First, Martin analyzed Adam Smith who wrote esteemed business ethics novels in the late 1770s. Martin wrote that while Smith may have been self-contradictory in some areas, Smith consistently concluded that … Continue reading Reviewing Mike Martin’s ‘Meaningful Work’ on Professional Motives

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Communications, Ethics, Philosophy, Public Relations

Evaluating Company Policies for Socially Ethical Standards

In the world of checks and balances regarding corporate social responsibility, it is becoming increasingly more necessary to keep ethical standards in check. There are many points of access within companies for unethical behavior to ensue and therefore many areas where an ethical audit could be taking place. This subject alone is large enough for entire schools of thought to be devoted to it, but … Continue reading Evaluating Company Policies for Socially Ethical Standards

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Ethics, Public Relations

What Are Salt Straps? And Why Do They Cost So Much

It has been nearly a year since the company Salt has taken the press’s attention for its $140 purse straps, which some styles have gone up to $160 in the time being. Meaning it is time to take a peek at where the fair-trade company stands today while still only selling one product.  Salt’s sole product in “the shoppe” is attachable hand-woven cross-body handbag straps, … Continue reading What Are Salt Straps? And Why Do They Cost So Much

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Ethics, Philosophy, Public Relations

Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?

The company LuLaRoe has recently taken the stage as being an incredibly unethical and selfish enterprise, and this is because it has become largely known as a pyramid scheme. What can be taken from this situation is to look at the advertisement and public relations strategies and tactics that made LuLaRoe so popular in the first place, and then to see if those methods can … Continue reading Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?

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Communications, Ethics, Public Relations

Why User Data Is Worth More Than Anything 

The recent legal trials, involving a certain looky-loo, have done nothing but show us that our data is as valuable as money itself. And businesses will pay top dollar for these uniquely human precious stones.  Analytical tools for online research, such as Google Analytics, have become the right-hand man of modern companies. Google Analytics offers user information that ranges from how many are online in … Continue reading Why User Data Is Worth More Than Anything 

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Communications, Public Relations

Using Social Media for PR Purposes

Since the dawning of social media, such as Facebook and the like thereof, companies have been employing the use of each one in order to stay where the masses are. Going from print and tv to a brand new digital age of advertising and public relations. When deciding which social medium platform, or ratio of social media, to use, it is important to note the … Continue reading Using Social Media for PR Purposes

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Communications, Ethics, Public Relations

Why Research is Important for Public Relations Strategies and Tactics

The number of benefits that conducting research can potentially give to businesses is nearly immeasurable, although to management it can be completely measurable by financial gains. Imagine, a company that is working on its next “big, profitable idea.” Now imagine, that that same company is currently developing a device that was actually designed a decade ago and then flopped on the market once it was … Continue reading Why Research is Important for Public Relations Strategies and Tactics

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Communications, Ethics, Public Relations, Review Article

What Public Relations is and Why Businesses Need It

Public Relations, often abbreviated simply to PR, is the part of businesses that aid in communication both outwards and inwards. The PR department is the one who deals with news sources, social media, and then also every level within the business.  Having one department to distribute communique helps keep brands and company statements organized and comprehensive. With this, all peoples within a business will know … Continue reading What Public Relations is and Why Businesses Need It

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Communications, Public Relations

Starting A Small Business with 5 Easy Questions

When starting a new small business, there are a few questions that have to be answered first. And while there is a multitude of steps needed to start a business, there are simple questions you can ask yourself to help you get started more easily. Five questions to ask yourself to start a business: What is the market missing? If you don’t have an idea … Continue reading Starting A Small Business with 5 Easy Questions

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