Category: Communications

Communications, Ethics, Philosophy, Review Article

Reviewing Mike Martin’s ‘Meaningful Work’ on Professional Motives

To preface his own thoughts, writer Mike W. Martin, in chapter two of his book Meaningful Work: Rethinking Professional Ethics (2000), reviewed two separate individuals whose ideas on professional integrity and motives contrast greatly. First, Martin analyzed Adam Smith who wrote esteemed business ethics novels in the late 1770s. Martin wrote that while Smith may have been self-contradictory in some areas, Smith consistently concluded that … Continue reading Reviewing Mike Martin’s ‘Meaningful Work’ on Professional Motives

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Communications, Ethics, Philosophy, Public Relations

Evaluating Company Policies for Socially Ethical Standards

In the world of checks and balances regarding corporate social responsibility, it is becoming increasingly more necessary to keep ethical standards in check. There are many points of access within companies for unethical behavior to ensue and therefore many areas where an ethical audit could be taking place. This subject alone is large enough for entire schools of thought to be devoted to it, but … Continue reading Evaluating Company Policies for Socially Ethical Standards

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Communications, Ethics, Public Relations

Why User Data Is Worth More Than Anything 

The recent legal trials, involving a certain looky-loo, have done nothing but show us that our data is as valuable as money itself. And businesses will pay top dollar for these uniquely human precious stones.  Analytical tools for online research, such as Google Analytics, have become the right-hand man of modern companies. Google Analytics offers user information that ranges from how many are online in … Continue reading Why User Data Is Worth More Than Anything 

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Communications, Public Relations

Using Social Media for PR Purposes

Since the dawning of social media, such as Facebook and the like thereof, companies have been employing the use of each one in order to stay where the masses are. Going from print and tv to a brand new digital age of advertising and public relations. When deciding which social medium platform, or ratio of social media, to use, it is important to note the … Continue reading Using Social Media for PR Purposes

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Communications, Ethics, Public Relations

Why Research is Important for Public Relations Strategies and Tactics

The number of benefits that conducting research can potentially give to businesses is nearly immeasurable, although to management it can be completely measurable by financial gains. Imagine, a company that is working on its next “big, profitable idea.” Now imagine, that that same company is currently developing a device that was actually designed a decade ago and then flopped on the market once it was … Continue reading Why Research is Important for Public Relations Strategies and Tactics

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Communications, Ethics, Public Relations, Review Article

What Public Relations is and Why Businesses Need It

Public Relations, often abbreviated simply to PR, is the part of businesses that aid in communication both outwards and inwards. The PR department is the one who deals with news sources, social media, and then also every level within the business.  Having one department to distribute communique helps keep brands and company statements organized and comprehensive. With this, all peoples within a business will know … Continue reading What Public Relations is and Why Businesses Need It

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Communications, Public Relations

Starting A Small Business with 5 Easy Questions

When starting a new small business, there are a few questions that have to be answered first. And while there is a multitude of steps needed to start a business, there are simple questions you can ask yourself to help you get started more easily. Five questions to ask yourself to start a business: What is the market missing? If you don’t have an idea … Continue reading Starting A Small Business with 5 Easy Questions

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Communications, Public Relations

How to Create For Your Target Audience

In starting or growing a business, there are a number of easy online ways to find out what consumers want and are looking for as well as ways to reach them as an audience. SEO writing, or Search Engine Optimization writing, has become the go-to in trying to attain viewers/ customers through search platforms like Google. Outside of gaining a following, SEO can also be … Continue reading How to Create For Your Target Audience

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Communications, Ethics, Philosophy

Conflicts with Technology in Interpersonal Relationships

Conflicts within relationships are healthy because of how they aid in getting to know both ourselves and the other person and technology has become just one of the many points of conflict in interpersonal relationships that people have to work through. Without conflicts, there are no thresholds to break. There would be no movies to watch or stories to be heard if conflicts never arose, … Continue reading Conflicts with Technology in Interpersonal Relationships

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Communications, Ethics, Public Relations, Review Article

NPR’s Look into Facebook’s Oversight

NPR’s episode titled ‘How Facebook Takes On Fake News and Hate Speech’ from last October goes over Facebook’s policies and how the platform deals with problems, such as relying on users reporting issues themselves. Within the podcast, guest, Monika Bickert, the head of product policy and counterterrorism on Facebook, talks about the amount of difficultly is it to oversee all of the posts on Facebook. … Continue reading NPR’s Look into Facebook’s Oversight

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