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MSCHF’s Beef with Cows, Prices, and Deforestation | Their Most Controversial “Drop” Yet

​​Meet Angus: not just any cow, but the star of MSCHF’s latest thought experiment. Is he dinner, fashion, or a wake-up call on overconsumption?

But here’s the real kicker–there’s nothing I love more than a good burger! And apparently the same goes for a heck of a lot of people

SOURCES (In order of appearance):
  • Our Cow Angus, “dropped” by MSCHF on August 13, 2024 [STILL LIVE]
    • Countdown to slaughter date March 14, 2026: Jan 7, 2025, at 17.8 / 50%.
  • MSCHF. “Our Cow Angus.” Our Cow Angus, 2024, ourcowangus.com/.
  • BLACK, DONALD W. “A Review of Compulsive Buying Disorder.” World Psychiatry, vol. 6, no. 1, Feb. 2007, p. 14, pmc.ncbi.nlm.nih.gov/articles/PMC1805733/.
  • Rick, Scott, et al. The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness. 2013.
  • ‌Peterson, Jesse. “How Animal Agriculture Is Accelerating Global Deforestation.” Earth.org, 22 Feb. 2024, earth.org/how-animal-agriculture-is-accelerating-global-deforestation/.
  • ‌Ritchie, Hannah, and Max Roser. “Forests and Deforestation.” Our World in Data, 9 Feb. 2021, ourworldindata.org/drivers-of-deforestation#cutting-down-forests-what-are-the-drivers-of-deforestation.
  • ‌US Census Bureau. “Historical Population Change Data (1910-2020).” Census.gov, 26 Apr. 2021, http://www.census.gov/data/tables/time-series/dec/popchange-data-text.html.
  • ‌Planted, One Tree. “Fun Facts about the Amazon Rainforest.” One Tree Planted, 4 Jan. 2024, onetreeplanted.org/blogs/stories/amazon-rainforest-facts.
  • ‌Carrington, Damian. “Amazon Rainforest Now Emitting More CO2 than It Absorbs.” The Guardian, 2021, http://www.theguardian.com/environment/2021/jul/14/amazon-rainforest-now-emitting-more-co2-than-it-absorbs.
  • ‌“Cattle Ranching in the Amazon Rainforest.” Www.fao.org, http://www.fao.org/4/xii/0568-b1.htm.
  • ‌NASA. “Sizing up How Agriculture Connects to Deforestation.” Earthobservatory.nasa.gov, 11 Aug. 2021, earthobservatory.nasa.gov/images/148674/sizing-up-how-agriculture-connects-to-deforestation.
  • ‌“Our Ranchers | Certified Angus Beef.” Certified Angus Beef, 2024, http://www.certifiedangusbeef.com/en/brand/ranchers.
  • ‌“Infographic: Who’s Driving Brazilian Beef Exports?” Statista Daily Data, 1 Mar. 2024, http://www.statista.com/chart/31839/exports-of-beef-and-veal-from-brazil-in-2022-by-destination/.
  • ‌McDonald’s. “Responsible Sourcing.” Corporate.mcdonalds.com, 2022, corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/food-quality-and-sourcing/responsible-sourcing.html.

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