Creating a Public Relations Campaign Planbook From Scratch
Across one semester, me and my fellow Ad/PR students moved through a process called “RACE” (Research, Action, Communication, Evaluation) to […]
Evaluating Company Policies for Socially Ethical Standards
In the world of checks and balances regarding corporate social responsibility, it is becoming increasingly more necessary to keep ethical […]
What Are Salt Straps? And Why Do They Cost So Much
It has been nearly a year since the company Salt has taken the press’s attention for its $140 purse straps, […]
Marketing Schemes of the LuLaRoe Company: Can We Take Good From The Bad?
The company LuLaRoe has recently taken the stage as being an incredibly unethical and selfish enterprise, and this is because […]
Why User Data Is Worth More Than Anything
The recent legal trials, involving a certain looky-loo, have done nothing but show us that our data is as valuable […]
Using Social Media for PR Purposes
Since the dawning of social media, such as Facebook and the like thereof, companies have been employing the use of […]
Why Research is Important for Public Relations Strategies and Tactics
The number of benefits that conducting research can potentially give to businesses is nearly immeasurable, although to management it can […]
What Public Relations is and Why Businesses Need It
Public Relations, often abbreviated simply to PR, is the part of businesses that aid in communication both outwards and inwards. […]
Starting A Small Business with 5 Easy Questions
When starting a new small business, there are a few questions that have to be answered first. And while there […]
How to Create For Your Target Audience
In starting or growing a business, there are a number of easy online ways to find out what consumers want […]